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About the project
Corporate rebrand for mainstay apparel manufacturer of leading fashion brands Adidas, the Northface, and Stella McCartney, GS1 directed and created a bilingual B2B brand strategy and design to convey the company's core values, value proposition, and namesake evoked by the minimalist identity that is both edgy and timeless.
Three core concepts are succinctly represented by the pyramidal logo design that contains an “L” monogram of the founder’s namesake. The result is both edgy and timeless, evoked by the minimalist logo that integrates beautifully into a clean typographic layout with ample white space.
Client: Dintsun
Role: Creative Director, Designer
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