OTHR

A bold streetwear label branding and launch campaign fuse third culture with design into an innovative pop-culture concept championing intersectionality and inclusion through an Asian diaspora lens. 

Spearheading the label's branding, CX/UX, and D2C launch campaign, GS1 directed and created the brand 

strategy and identity, copy, web presence, e-commerce, launch products, and social media advertising to achieve a forward-looking youth-centric brand.